Empowering Better Living Through Trusted Products and Accessible Finance

who we are

Enhancing Everyday Living with Trusted Products and Services

Singer Thailand Public Company Limited (the ‘Company’) is the distributor of various products under the “Singer” brand, such as: sewing machines and various types of home electrical appliances. Additionally, the Company also distributes appliances and products for commercial use, such as: refrigerators, coolers, agricultural equipment and tools, airtime vending machines, petrol vending machines, and slush machines; as well as a distributor of various brands of mobile telephone products and accessories.

All these products offerings are aimed at meeting, in a comprehensive manner, the various and different needs of its customers, that consist of household consumers and small business operators and that are sold through Company-owned branch retail sales outlets as well as through numerous sales agents/representatives of the Company. More than 80% of total sales are made on a hire-purchase installment basis; whereby the Company offers consumer/end user financing through SG Capital Co., Ltd., a Subsidiary Company in which the Company has a 99.99% equity shareholding.

our vision

To be the market leader of hire purchase products and consumer finance in the country

our mission

To improve the quality of life of people

By offering high quality products and service at affordable prices.

OUR GOAL

Committed to becoming a technology-driven network leader

By delivering a diverse range of financial services and expanding both offline and online networks to more than 10,000 nationwide locations by 2026 through a digital platform.

In order to realize our goal of making Singer Thailand not only a highly profitable company but also one of the best managed Companies in Thailand, there are common values we must share and cherish.

Leadership
Partners
People
Customers
Shareholders
Communications
Community
Competitors
People
We believe in our employees, who are key success factor in our business. Thus, all employees of Singer Thailand must be both happy to work for and feel proud of the Company with good opportunities for career advancement.
Competitors
We conduct our business by conforming to the ethics of our Country and share the social responsibility of the less fortunate.
Customers
It is our goal and also not unusual for Singer Thailand to have life time customers purchase products from the Company over the years. The Company has built this loyal customer base by providing good quality products, ensuring timely collections and close follow-up of accounts. It is important that this continues in the future and that we maintain constant focus on our customers.
Community
We conduct our business by conforming to the ethics of our Country and share the social responsibility of the less fortunate.
Shareholders
We provide a reasonable return to our shareholders while safeguarding their investment.
Communications
We believe that good and sustained internal communication is critical to all our business activities. However, this communication must be in ‘two-way’ in order to be effective - from Management to employees but also from employees to the Management.
Partners
We develop our suppliers to be partners in progress and share our growth with them.
Leadership
We believe in effective leadership. Being a good manager is not enough, all Executives, Managers and Supervisors should also aim at being great leaders. All great leaders have the following qualities: They listen, they communicate well, and they give credit to others for their successes and take full responsibility for poor results. Great leaders also inspire others and they always learn from their successes as well as their failures.
Message from the Chairman
The Board of Directors and the Management in being fully committed to lead the Company together towards further growth on a continuing and stable basis, so as to achieve the set business objectives and goals.
Mr. Adisak Sukumvitaya
Chairman of the Board
Explore More
In 2025
Disposal and Cancellation of Treasury Shares
At Board of Directors Meeting No. 288, held on 17 December 2025, the Board approved the disposal of 13,890,000 treasury shares, representing 1.69% of the Company’s total issued shares as of the end of the share repurchase program. The disposal period was scheduled for 23-26 December 2025.
Upon completion of the disposal period, the Company was unable to dispose of the 13,890,000 treasury shares. In accordance with the applicable regulations governing share repurchases and the disposal and cancellation of treasury shares, the Company was therefore required to reduce its paid-up capital by cancelling the remaining treasury shares, with a par value of THB 1.00 per share.
In 2024
At Board of Directors Meeting No. 270, held on 16 July 2024, the Board approved the revision of the Company’s Vision and Mission and introduced a new Corporate Goal as follows:
Vision
To be the market leader of hire purchase products and consumer finance in the country.
Mission
To improve the quality of life of people by offering high quality products and service at affordable prices.
Goals
Committed to becoming a technology-driven network leader by delivering a diverse range of financial services and expanding both offline and online networks to more than 10,000 nationwide locations by 2026 through a digital platform.
In September 2024, SG Capital Public Company Limited, a subsidiary of the Company, increased its registered capital from THB 3,270 million to THB 6,240 million (6,240,009,249 shares with a par value of THB 1 per share). The subsidiary issued 2,970,009,249 new ordinary shares, representing a capital increase of approximately THB 2,970 million, to existing shareholders at an offering price of THB 1.30 per share. The subsidiary received approximately THB 3,185 million from the Company for 2,449,998,000 shares at THB 1.30 per share, and approximately THB 676 million from other existing shareholders for 520,011,249 shares at THB 1.30 per share. Following the capital increase, the Company’s ownership interest in SG Capital increased from 74.92% to 78.53%, while non-controlling interests represented 21.47%.
In 2022
Increase in Paid-Up Registered Capital
The Company increased its paid-up registered capital to THB 811,054,379, as of 5 January 2022, following the exercise of SINGER-W2 warrants.
Renewal of SINGER® Trademark License
The Company entered into a new trade name and trademark license agreement with The Singer Company Limited S.a.r.l., granting the Company the right to use the SINGER® name and trademark for its products for a period of 10 years, subject to the terms and conditions of the agreement.
SG Capital Listed on the Stock Exchange
SG Capital Public Company Limited (SGC) commenced trading on the Stock Exchange of Thailand on 13 December 2022.
In 2021
The Company has changed paid up capital to Baht 455,164,940 (as at January 6, 2021) from the exercise warrant of Shareholders.
  • The Company also registered a change in its shareholing structure; whereby Jay Mart Pcl., its majority Shareholder with a 29.45% shareholding now holds a total of 32.625% equity in the Company.
The resolutions which have been passed at the Extraordinary General Meeting of Shareholders No. 1/2021 via electronic meeting, held on 26 October 2021 are as follows:
  • Approve the reduction of the Company's registered capital in the amount of 168,990,263.00 Baht from the existing registered capital of 702,000,00.00 Baht to 533,009,737.00 Baht by canceling 168,990,263 unissued shares which have not been reserved for the exercise of the warrants to subscribe for the newly issued ordinary shares of the Company No. 2 (SINGER-W2).
  • Approve the increase in the Company's registered capital in the amount of 305,007,841.00 Baht from the existing registered capital of 533,009,737.00 Baht to 838,017,578.00 Baht by issuing 305,007,841 newly issued ordinary shares at the par value of 1.00 Baht per share.
  • Approve the issuance and offering of warrants to subscribe for the newly issued ordinary shares in the Company No. 3 (SINGER-W3) in the amount of 11,557,681 units to be allocated to the Private Placement investor who subscribed for and is allocated ordinary newly issued ordinary shares in Private Placement.
  • Approve the allocation of the Company's newly issued ordinary shares.
    • Approve the allocation of 96,341,464 newly issued ordinary shares at the par value of 1.00 Baht per share to the existing shareholders in proportion to their respective shareholdings (Rights Offering), at the offering price of 36.3005 Baht per share, totaling 3,497,243,313.93 Baht.
    • Approve the allocation of no more than 197,108,696 newly issued ordinary shares at the par value of 1.00 Baht per share to the Private Placement investor at a fixed offering price of 36.3005 Baht per share, totaling to an amount of 7,155,144,219.15 Baht, which will be offered to U City Public Company Limited.
    • Approve the allocation of 11,557,681 newly issued ordinary shares at the par value of 1.00 Baht per share for the exercise of warrants to subscribe for newly issued ordinary shares of the Company No. 3 (SINGER-W3) to the Private Placement Investor who subscribed for and is allocated newly issued ordinary shares in Private Placement at a fixed offering price in the amount of 11,557,681 units, which will be offered to U City Public Company Limited.
  • Approve the increase in the number of directors from 8 to 9 persons.
  • Approve the issuance and offering of additional debentures in the maximum amount not exceeding 2,000 million Baht.
SG Capital Co., Ltd., subsidiary of the Company was approved to be listed on the Stock Exchange of Thailand (SET) on 18 October 2021 as a public listed company and changed its name to be “SG Capital Public Company Limited, SGC”. SGC has increased register capital Baht 820 million then the new registered capital of the company has changed to Baht 3,270 million with paid up capital of Baht 2,450,000,000.
The Company has changed paid up capital to Baht 800,094,788 (as at December 17, 2021) from to the existing shareholders in proportion to their respective shareholdings (Rights Offering) and the Private Placement investor, U City Public Company Limited.
  • The Company also registered a change in its shareholing structure;
    • Jay Mart Pcl., its majority Shareholder with holds a total of 26.46% equity in the Company.
    • U City Pcl., its majority Shareholder with holds a total of 24.9% equity in the Company
    • Free Float 48.64%
SG Broker Co.Ltd. has increased register capital Baht 10 million then the new registered capital of SGB has changed to Baht 14 million.
In 2020
The Company has changed paid up capital to Baht 412,525,208 (as at December 31, 2020) from the exercise warrant of Shareholders.
  • The Company also registered a change in its shareholing structure; whereby Jay Mart Pcl., its majority Shareholder with a 30.26% shareholding now holds a total of 29.45% equity in the Company.
The Company received the “2020 Outstanding Investor Relations Awards” from SET at the annual SET Awards event for the seventh time.
In 2019
The Board of Directors of the Singer Thailand Pcl, approved a resolution on 27 February 2019, to implement a capital increase of not more than Baht 432 million, through the issue of 432,000,000 new ordinary shares with a par vale of Baht 1.00 per share that will be be used in a Right Offering to existing Shareholders at the rate of 5 existing shares to 4 new shares at the price of Baht 4.89 per new shares . As such a total of 216,000,000 ordinary shares with a par value of Baht 1.00 per shre will be allocated for this Rights Offering, together with another 108,000,000 new ordinary shares for supporting the redemption of the previous issue of Singer WARRANT -1 warrants as well as another lot of not more than 108,000,000 new ordinary shares for supporting the redemption of the previously issue of Singer “SINGER - W2 warrants. These Singer Warrants will be redeemed for new ordinary share at the rate of 2 warrants for 1 new ordinary shares.
On 22 April, 2019, the Comoany receieved a total of Baht 643 million from the issue of new ordinary shares and allocation of 131,505,235 new shares issued for the capital increase with a par value of Baht 1.00 per share; whereby the Company then registered the change in its registered capital from Baht 270,000,000 to Baht 702,000,000 บาท with a paid up capital of Baht 401,505,235. The Company also registered a change in its shareholing structure; whereby Jay Mart Pcl., its majority Shareholder with a 24.99% shareholding now holds a total of 30.26% equity in the Company as a result of this capital increase
The Company received the “Outstanding Investor Relations Awards” from SET at the annual SET Awards event for the fifth time.
In 2017
SG Capital Co., Ltd., the subsidiary of Singer, has started the new business, Rod Tum Ngern (making money vehicles), in the first quarter by providing credit and financing service to customers, both legal business entities and individual consumers in exchange for the ownership of their vehicles being pledge as a collateral with the Company. The vehicles will be available to passenger cars, commercial cars as well as large 6 or 10 wheels trucks
In 2016
On 25 July, 2016 the Company changed and registered the name of 3 Subsidiary Companies to be as follows;
  • Singer Leasing (Thailand) Co., Ltd. to be SG Capital Co., Ltd.
  • Singer Service Plus Co., Ltd. to be SG Service Plus Co., Ltd.
  • Singer (Broker) Co., Ltd. to be SG Broker Co., Ltd.
The Company received the “Outstanding Investor Relations Awards” from SET at the annual SET Awards event for the fourth time.
In 2015
The majority Shareholder of the Company was Singer (Thailand) BV. (with an equity Shareholding of 40.0%), a legal entity registered in the Netherlands, during the year up to 4 June 2015. Then on 5 June, 2015, Singer (Thailand) BV. sold all its shares, with Jaymart Pcl., a legal entity registered in Thailand, purchasing 24.99% of the Company’s shares, that then resulted in Jaymart Pcl. now becoming the major Shareholder of the Company.
On 18 December, 2015, Singer (Broker) Co., Ltd. effected a capital increase; whereby its current total registered and paid up capital is now Baht 4.0 million (with a total of 40,000 ordinary common shares at a par value of Baht 100.00 per share); whereby Singer Thailand Pcl. has a 99.99% equity shareholding.
In 2013
At the annual SET Awards event, the Company received from the SET the “Outstanding Investor Relations Award” yet again, for the third consecutive year.
On 19 December 2013, Singer Leasing (Thailand) Co., Ltd. increased its registered and paid up capital to Baht 1,450 million, with the Singer Thailand Pcl. having a 99.99% equity shareholding.
In 2012
The Company achieved a total sales revenue mix of 60% for household consumers/ customers and 40% for commercial/small business customers, especially with sales of refrigerators/beverage coolers being the leading products followed by washing machines and air conditioners. The Company is still committed to further developing and growing the commercial/small business operators segment.
The Company established, on 27 June 2102, the Singer Leasing (Thailand) Co., Ltd., with a registered and fully paid up capital of Baht 850 million, that took over and operated the consumer finance business and hire-purchase services; whereby all the existing portfolio of hire purchase customer accounts were transferred from Singer Thailand Pcl.
The Company changed and registered (on 7 September, 2012) the name of the Singer Industry Co., Ltd. to be Singer Service Plus Co., Ltd., with a registered capital of Baht 5.0 million, with the core business of providing quality after sales services together with on-site repairs and maintenance services of all brands of electrical appliances and various other products at the consumers’ homes.
The Company again received from the SET the “SET Awards 2012” for listed companies in the “Best Investor Relations Award” category, for the second consecutive year,
In 2011
The Company started to significantly expand its business into the commercial customers segment, especially those small retail business operators located in key provinces. It resulted in a clearly apparent increase in total sales from this newly targeted customers segment - especially for sales of refrigerators/beverage coolers, freezers, and online mobile airtime vending machines.
The Company received the “SET Awards 2011” for listed companies” in the “Best Investor Relations Award” category.
In 2009
The Company focused on implementing a ‘pre-approval’ credit system, through the approval process of its Credit Center Officers, which resulted in a decrease in total sales of approximately more than 20% compared to the previous year. But the Company is committed to continue using this system, in order to achieve an overall improved quality for its hire purchase installment accounts